Deliver more advice, to more clients, at lower cost

Advice-first infrastructure that reduces cost to serve, increases adviser capacity, and delivers consistent advice at scale.

Advice Engine, from Focus

Mathematically perfect advice in seconds

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Three core capabilities

How Focus works

Focus is advice-first infrastructure built around three integrated capabilities

Digital Client Engagement - client using tablet with financial healthcheck tool

Digital Client Engagement

Client-facing tools that gather information, guide decision-making, and prepare clients for advice conversations

Outcomes:

  • Reduce advice preparation time
  • Increase adviser capacity
  • Engage clients earlier
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Advice Delivery - Advice Engine dashboard showing portfolio optimisation and recommendations

Advice Delivery & Automation

AI-powered Advice Engine that automates analysis, generates recommendations, and ensures consistent, compliant advice

Outcomes:

  • Deliver consistent advice
  • Reduce cost to serve
  • Scale without headcount
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APIs and Integration - Advice Engine architecture showing integration with advice rules and client data

APIs & Integration

API-first architecture that allows firms and partners to embed advice capability into their new or existing systems

Outcomes:

  • Integrate with existing systems
  • Remove data silos
  • Build custom workflows
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Our purpose

Advice

It's what we do.

Reduce advice preparation by 68%. Serve 3x more clients. Deliver consistent, compliant advice at scale.

Case study

International bank

A common theme across all of our customers is a passion for delivering great customer outcomes because that gives great business outcomes too.

This approach (and our award-winning software) helped one customer to meet their 5 year business plan in 6 months.

They also saw some transformational results (as shown).

New clients registered on the portal at launch:

100k+

Average consumer base active each month:

Average daily logins of around:

4k+

Average client return rate each month:

At Focus, we combine human empathy and domain expertise to provide award winning engagements.

Let's work together
Our track-record
30+

30+ years of great outcomes

We combine banking-grade security and scalability with award-winning creativity, serving businesses across the UK and beyond.

Our track record speaks volumes: award-winning design, FCA-compliant solutions and great consumer outcomes.

Engaging consumers

With our Digital Client Engagement kit, we show the value of getting good financial advice so that your customers can feel calm and in control.

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Enabling advisers

Our Enterprise Advice service makes tracking and completing business easier, freeing advisers to to deliver more great customer outcomes.

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Automating advice

Effortlessly optimise your customers’ portfolios to meet their circumstances and needs. Our Advice Engine affords you more time to build relationships.

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Find what you need

What brings you here?

Tell us a bit about yourself and what you're looking to achieve

I am a...

Financial Adviser

I provide financial advice to clients

Paraplanner

I prepare advice and suitability reports

Compliance Officer

I ensure advice quality and regulatory compliance

Business Owner

I run or manage an advice firm

What would you like to do?

Here's how Focus can help

Success

Why choose Focus?

Some firms have reduced adviser prep time by 68%. Others improved first-time case checking from 45% to 100%. Focus delivers measurable operational transformation.

68%

Reduction in prep time

Frees advisers to focus on advice

100%

First-time case success

Consistent, compliant advice delivery

3x

Increase in client capacity

Serve more clients without more headcount

What you get with Focus:

For Advisers

Reduce prep time by 68%

Automated fact-finding and data structuring frees advisers to focus on giving advice, not gathering information

100% first-time success

Consistent, compliant advice delivery with embedded governance and audit trails

3x client capacity

Serve more clients without additional headcount through automation and efficiency

For Firms

Lower cost to serve

Automation reduces manual work and makes lower-value advice commercially viable

Consistent quality

Standardized advice processes ensure quality across all advisers and all cases

System integration

API-first architecture connects with your CRM, back-office, and client portals

For Clients

Digital engagement

Interactive tools help clients prepare for advice and understand their options

Faster advice delivery

Streamlined processes mean clients get recommendations sooner

Better outcomes

Mathematically optimized recommendations aligned to individual circumstances

Focus from around the globe

Find out more about us, including why we're great to work with.

Hear from our clients:

We've been delivering successful, transformational financial advice systems for more than 25 years.

The first iteration of the “Advice Engine” has gone live and is an absolute game changer for Skipton Building Society and our ability to help more customers with their longer term financial goals.
We needed a solution that could provide full support across all financial products and integrate with other systems in the bank to achieve a single view of the customer. With this system we have achieved this, significantly improving our proposition to customers.
Focus provided [us] with outstanding consultancy and guidance through the financial regulation environment. [we're] very proud to be associated with Focus.
We are delighted to build on the integration work we have already done with Focus. This will enable firms ... driving user experience, efficiency, business control and client outcomes.
[The Focus tools] are useful for illustrating an often-complex financial plan for clients and increasing client engagement, bringing to life the effect that decisions will have on their future financial position.
Our culture is always about being better than today; by working with similar minded individuals and teams we can create significant step change.
The Focus Cashflow tool enables us to demonstrate the value we add as advisers through thorough, managed, objective-based financial planning and it is becoming an integral part of our advice process.
We are delighted with the Focus solution and how the Focus team have performed on the project. They have demonstrated great knowledge, as well as in-depth expertise of implementing wealth management software which has been invaluable in the project.
Focus

We get you the right customer outcomes.

Want help? We're here for that!

Let's talk - get in touch 01926 468300
Just want our sales team? 0800 111 4803
Prefer to email? Cool. hello@focusadvice.tech

Say

We'd love to talk - why not get in touch?

Contact us 

Or just come have a coffee with us:

8 Hamilton Terrace, Leamington Spa